Read up advertisements in newspapers, magazines, films, television etc. and do a survey of the most common and popular forms of media being used by Indian advertising agencies for advertising Fast Moving Consumer Goods Products/White goods under FMCG, targeted at the young collegians (e. g. Anti-acne creams, face washes, cosmetics, beverages, funky mobiles etc.) and products specifically targeted at the old-aged consumers (e. g. hearing aids, blood pressure and blood sugar monitoring machines, walking sticks, lumbar support equipment, vitamin supplements etc.) Is there a difference in the media forms for advertising? Why? Write a report on the basis of your observations.