OrangeTailor’s caters to the clothing needs of men and manufacturs two distinctive lines of fashion based on the purchasing power

OrangeTailor’s caters to the clothing needs of men and manufacturs two distinctive lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. What basis for segmentation is OrangeTailor’s most likely to be employing?

Leave a Reply

Your email address will not be published. Required fields are marked *